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THE ULTIMATE GUIDE TO THE VIDEO PLATFORM OF INSTAGRAM: IGTV

WHAT ID IGTV? Let us start with IGTV basics.

IGTV is the new way of disrupting the conventional Television experiences and bringing up to date them for the present-day, mobile experiences. IGTV is the right place to browse for great and small content from your favorite brands and creators. IGTV is decreasing, and it is estimated that by the year 2021, the mobile video format will account for seventy-eight percent of total data traffic of mobile in the United States, and where the United States goes, the United Kingdom usually follows. Many businesses and brands are used to buy IGTV views to gain more viewers for their video content.

IGTV varies from the videos and Stories of Instagram on the Instagram grid because of the longer length video: 

IGTV: one to sixty minutes.

Instagram grid: three to sixty seconds.

Instagram stories: fifteen seconds.

WHAT ARE THE REQUIREMENTS FOR IGTV TO UPLOAD THE VIDEOS

The maximum video length of the IGTV based on where you upload it:

  • Sixty minutes when uploading from the web.
  • Fifteen minutes when uploading from a mobile device.

THE SIZE AND RESOLUTION OF THE VIDEO

You can upload a vertical video (perpendicular) with an aspect screen proportion of 9:16 or a horizontal video with an aspect screen proportion of 16:9.

Videos for IGTV have a minimum resolution of 720 pixels and a minimum frame rate of 30 frames per second (FPS).

The maximum size of the file is 650MB for 10 minutes or less than 10 minutes. The maximum size for file videos is 3.6 GB for sixty minutes. 

The recommended size for a cover photo is a 1:1.55 ratio or 420 pixels x 654 pixels. You cannot edit your cover photo after you have uploaded it, right now, and you will need to think about how your picture is placed on the grid if you select to share your IGTV content’s preview, particularly if it holds texts. 

You can watch IGTV videos in the standalone application by clicking on the IGTV button on the Instagram profile of someone or in the Instagram application. You will get a notification in the native Instagram application if someone you follow posts a new IGTV video. Instagram curates videos for you depending on who you follow and your interests. Get IGTV likes to receive more likes for videos. You can also watch trending IGTV videos on the channel “popular.” You can also share the IGTV video through Instagram Direct with your friends like you can with Instagram Stories.

IGTV should probably be considered if social media is a part of your digital media marketing strategy. IGTV is a great chance to directly deliver authentic content via videos from the brands and businesses to consumers.  IGTV is used to showcase some creative and fun videos and have informal and direct conversations about a particular topic.  IGTV is not like Netflix, but it is like YouTube. Instagram TV is a good idea if you think longer-form video content.